Duties and Responsibilities:
- Creating and editing original, engaging copy across multiple platforms (social media, ads, blogs, PR materials, etc.)
- Writing bilingual content (Arabic & English) tailored to various target audiences
- Crafting healthcare/medical content using industry-relevant terminology
- Collaborating with creative teams to align copy with visuals and brand identity
- Developing social media calendars and content plans
- Participating in creative ideation, PR campaigns, and new business pitches
- Attending content-related shoots to ensure alignment with messaging
- Proofreading and editing to ensure clarity, accuracy, and tone consistency
- Monitoring engagement metrics and adjusting strategies as needed
Requirements:
- Bachelor's degree in Marketing, Mass Communication, Journalism, or related field
- Proven experience as a copywriter (preferably within the health or PR sectors)
- Bilingual proficiency with excellent writing/editing skills in both Arabic and English
- Familiarity with healthcare industry terminology and audience expectations
- Strong understanding of public relations writing (e.g., press releases, corporate comms)
- Ability to manage multiple projects under tight deadlines
- Strong creative thinking, attention to detail, and brand alignment
Working Conditions:
Working hours: 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM
Days off: Fridays and Saturdays
Location: Mohandeseen, Cairo