Marketing/Advertising

Senior Marketing Specialist - Sports Industry

Cairo
Work Type: Full Time

Location: [Insert Location or “Hybrid / Remote”]

About InGame:

InGame is a fast-growing gaming app focused on creating exciting, immersive experiences for players worldwide. We’re passionate about innovation, creativity, and community — and we’re looking for a Senior Marketing Specialist to help us take our brand and player engagement to the next level.

Job Summary:

The Senior Marketing Specialist will lead digital marketing initiatives to drive user growth, brand awareness, and engagement for InGame’s products. This role requires a strong background in digital marketing and social media, with a data-driven mindset and creative approach to campaign management.


Key Responsibilities:

-Plan, execute, and optimize digital marketing campaigns across multiple channels (social media, paid ads, influencers, email, etc.).

-Manage InGame’s presence on key social platforms (Instagram, TikTok, X, YouTube, and others).

-Analyze campaign performance, user data, and market trends to improve marketing strategies.

-Collaborate with creative, design, and product teams to develop compelling content and promotional materials.

-Support app launches, in-game events, and community engagement activities.

-Oversee budget allocation and ensure efficient use of marketing spend.

-Stay up to date with the latest trends in digital marketing and the gaming industry.

Requirements:

-Bachelor’s degree in Marketing, Business, or a related field.

-3–5 years of experience in digital marketing and social media management, preferably in gaming or tech.

-Strong understanding of performance marketing, analytics tools, and audience targeting.

-Proven track record of executing successful online campaigns.

-Excellent communication, project management, and creative thinking skills.

-Passion for gaming and digital culture.

Experience Level:
Mid - Senior Level
 
Sub Department:
Sports
 

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