Marketing/Advertising

Senior Marketing Specialist

Riyadh, Riyadh Province
Work Type: Full Time
About Us
SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

Role Overview:
You’ll lead creative campaigns from idea to execution (online and offline). This role requires a creative, innovative storyteller who can manage campaigns end-to-end, coordinate all moving parts, and ensure SiFi’s brand shows up at its best.

Key Responsibilities:
  • Manage integrated marketing campaigns from concept → brief → production → launch → reporting
  • Lead creative direction for online and offline activities (videos, social, events, OOH, activations)
  • Work closely with internal teams (product, sales, partnerships) to ensure message alignment
  • Collaborate and negotiate with external agencies, photographers, designers, vendors, and event organizers
  • Oversee events and booths, ensuring world-class execution and high engagement
  • Maintain brand consistency across all channels
  • Track campaign performance and present clear insights and next steps
  • Support PR, influencers, and awareness initiatives with creative concepts
Requirements:
  • 3–6 years of experience in marketing or campaign execution
  • Strong creative sense — able to transform briefs into memorable content and experiences
  • Proven ability to manage campaigns end-to-end with multiple stakeholders
  • Skilled in coordinating external/internal parties and keeping projects on track
  • Arabic & English speaker is a MUST
  • Must be based in Riyadh (or willing to relocate)
Experience Level:
Mid - Senior Level
 
Sub Department:
Marketing
 

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