El Bassiouni & co is now hiring a Brand Manager
The Brand Manager will be responsible for developing and executing strategic sales & marketing
initiatives to establish and grow the Karcher Home and Garden brand in the Egyptian market. This role
requires a creative and analytical thinker with a deep understanding of local consumer behavior,
market dynamics, and a proven track record in brand management.
Job Role :
- Market Analysis:
- Conduct thorough market research to identify trends, consumer preferences, and competitor
strategies.
- Analyze market data to develop targeted marketing strategies that resonate with the Egyptian audience. - Brand Strategy:
- Develop and implement comprehensive brand strategies aligned with Karcher's global vision.
- Collaborate with cross-functional teams to ensure consistent brand messaging across all channels. - Product Positioning:
- Work closely with the supplier’s marketing and sales team to understand product features and benefits.
- Devise strategies to position Karcher products as leaders in the home and garden sector. - Marketing Campaigns:
- Plan and execute integrated marketing campaigns to enhance brand awareness and drive product sales.
- Utilize various channels, including digital, traditional media, and in-store promotions. - Digital Marketing:
- Oversee digital marketing initiatives, including social media, online advertising, and influencer
collaborations.
- Optimize online presence and engagement through data-driven strategies. - Public Relations:
- Build and maintain relationships with media outlets, influencers, and key industry stakeholders.
- Manage public relations activities to enhance brand visibility and reputation. - Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor campaign performance against budgetary constraints. - Collaboration with Sales Teams:
- Work closely with the sales teams to align marketing strategies with sales objectives.
- Provide support in developing sales tools, promotional materials, and retail strategies.
Job Requirements :
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Brand Manager, preferably in the home and garden or related industry.
- In-depth knowledge of the Egyptian market and consumer behavior.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Creative mindset with a proven ability to think outside the box.
- Familiarity with digital marketing trends and tools.
- Ability to thrive in a fast-paced and dynamic environment.
Company Industry : Import & Export
Work Conditions :
- Sunday to Thursday
- Friday & Saturday are OFF
- 8 Working Hours
- Cairo, Egypt
Package :
- Social Insurance
- Medical Insurance
- Attractive Salary