Brand Manager

Work Type: Full Time
El Bassiouni & co is now hiring a Brand Manager

The Brand Manager will be responsible for developing and executing strategic sales & marketing
initiatives to establish and grow the Karcher Home and Garden brand in the Egyptian market. This role
requires a creative and analytical thinker with a deep understanding of local consumer behavior,
market dynamics, and a proven track record in brand management.

Job Role :  
  •  Market Analysis:
    - Conduct thorough market research to identify trends, consumer preferences, and competitor
    - Analyze market data to develop targeted marketing strategies that resonate with the Egyptian audience.
  • Brand Strategy:
    - Develop and implement comprehensive brand strategies aligned with Karcher's global vision.
    - Collaborate with cross-functional teams to ensure consistent brand messaging across all channels.
  • Product Positioning:
    - Work closely with the supplier’s marketing and sales team to understand product features and benefits.
    - Devise strategies to position Karcher products as leaders in the home and garden sector.
  • Marketing Campaigns:
    - Plan and execute integrated marketing campaigns to enhance brand awareness and drive product sales.
    - Utilize various channels, including digital, traditional media, and in-store promotions.
  • Digital Marketing:
    - Oversee digital marketing initiatives, including social media, online advertising, and influencer
    - Optimize online presence and engagement through data-driven strategies.
  • Public Relations:
    - Build and maintain relationships with media outlets, influencers, and key industry stakeholders.
    - Manage public relations activities to enhance brand visibility and reputation.
  • Budget Management:
    - Develop and manage the marketing budget, ensuring efficient allocation of resources.
    - Monitor campaign performance against budgetary constraints.
  • Collaboration with Sales Teams:
    - Work closely with the sales teams to align marketing strategies with sales objectives.
    - Provide support in developing sales tools, promotional materials, and retail strategies.

Job Requirements :
  • Bachelor's degree in Marketing, Business, or a related field.
  •  Proven experience as a Brand Manager, preferably in the home and garden or related industry.
  • In-depth knowledge of the Egyptian market and consumer behavior.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal skills.
  • Creative mindset with a proven ability to think outside the box.
  • Familiarity with digital marketing trends and tools.
  • Ability to thrive in a fast-paced and dynamic environment. 

Company Industry : Import & Export

Work Conditions : 
  • Sunday to Thursday 
  • Friday & Saturday are OFF 
  • 8 Working Hours 
  • Cairo, Egypt  

Package : 
  • Social Insurance
  • Medical Insurance 
  • Attractive Salary 
Experience Level:
Sub Department:

Submit Your Application

You have successfully applied
  • You have errors in applying