Talent-360 is hiring for one of its clients a Media Buyer
Job Description:
Media Planning: Develop and execute comprehensive media plans that align with marketing objectives and budget constraints.
Research & Analysis: Conduct market research to identify target audiences, analyze competitors, and evaluate media trends.
Negotiation: Negotiate advertising rates and contracts with media vendors to secure optimal placements and pricing.
Campaign Management: Monitor and manage advertising campaigns to ensure they are delivered on time, within budget, and meet performance goals.
Performance Measurement: Analyze campaign performance metrics and prepare reports to assess effectiveness, making recommendations for improvements.
Budget Management: Manage and allocate the media budget efficiently, ensuring maximum ROI on advertising spend.
Collaboration: Work closely with internal teams, including creative, digital marketing, and product management, to ensure cohesive messaging and branding across all media.
Trend Monitoring: Stay updated on industry trends, emerging media channels, and new technologies that could enhance advertising strategies.