- Write and edit original, accurate, and well-researched content that meets company/client needs and deadlines
- Adjust tone and style of writing to fit different goals—whether it’s to inform or persuade
- Understand campaign goals and create content strategies to support them
- Meet with account managers to learn about the client’s message, brand voice, and audience
- Suggest creative copy ideas to clients and carry out the work once approved
- Turn creative briefs and technical info into clear, engaging, and persuasive copy
- Work closely with designers and other team members to ensure content matches the brand’s tone and look
- Do research to come up with ideas or support your writing
- Help create social media calendars and write posts, captions, and other content for new clients
- Share ideas for new marketing campaigns or business pitches
- Support other creative and research tasks to help develop strong, accurate content
- Manage multiple projects at once and switch between them easily
- Write and edit copy for different formats like social media, blogs, and product descriptions
- Handle monthly social media calendars for current clients
- Attend photo and video shoots to make sure visuals match the content
- Proofread all content (posts, text on visuals, captions) to make sure there are no errors
- Keep up with trends and best practices in writing and marketing
- Revise your work based on team or client feedback
- Monitor social media data and insights to improve content performance